At the Innovate Carolina Junction in downtown Chapel Hill, the latest session in the AI for Innovation series focused on how artificial intelligence is reshaping one of entrepreneurship’s most critical skills: the pitch. Led by Tim Flood of UNC Kenan-Flagler Business School, the session explored how founders can use AI to strengthen investor materials, refine messaging and build confidence while preparing to raise capital.
A central theme was that AI should enhance—not replace—the human elements of pitching. While tools can help streamline research, organize ideas and generate polished visuals, successful fundraising still depends on authenticity, clarity and trust. As Flood emphasized, investors ultimately invest in people, not just presentations.
The session also highlighted practical ways founders are already using AI, including drafting customer surveys, summarizing feedback, researching markets and quickly designing pitch decks. These tools can significantly reduce preparation time and help founders iterate more efficiently.
At the same time, attendees were encouraged to approach AI thoughtfully. Maintaining a strong personal voice and clear narrative remains essential, even as new tools make it easier to produce content.
Part of Innovate Carolina’s ongoing AI programming at the Junction, the session reinforced a consistent message: AI is a powerful collaborator—but it is human insight and storytelling that close the deal.