BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Innovate Carolina Junction - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Innovate Carolina Junction
X-ORIGINAL-URL:https://junction.unc.edu
X-WR-CALDESC:Events for Innovate Carolina Junction
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260203T090000
DTEND;TZID=America/New_York:20260203T103000
DTSTAMP:20260409T062523
CREATED:20260122T184228Z
LAST-MODIFIED:20260122T184228Z
UID:2520-1770109200-1770114600@junction.unc.edu
SUMMARY:Know Your Buyer: Using AI to Find\, Understand\, and Engage Customers
DESCRIPTION:AI is helping startups connect the dots between product and customer more strategically. This session\, led by Matt Strobl with The Consulting Lab\, Inc.\, explores how intelligent tools are used to develop buyer personas\, prioritize outreach\, and create dynamic BD workflows that adapt across industries — especially as sector boundaries become more fluid.
URL:https://junction.unc.edu/event/know-your-buyer-using-ai-to-find-understand-and-engage-customers/
LOCATION:Innovate Carolina Junction\, 136 E. Rosemary St.\, Chapel Hill\, NC\, 27516
ATTACH;FMTTYPE=image/png:https://junction.unc.edu/wp-content/uploads/2026/01/4e1d8076-768b-4b1c-88a4-33bd9b2e9b01.png
END:VEVENT
END:VCALENDAR